From CNBC NEWS Blog:
One of the most brilliant business plans ever: Selling New York City tap water.I know! You wish you’d thought of it, am I right?!
What’s more, they want you to bring your own container! Hello, how low-overhead is that?
The company — the Molecule Project — actually takes New York City tap water, which New Yorkers will argue to death is already some of the best water around (save for the 100 year-old pipes that deliver it) and run it through a $20,000 pharmaceutical-grade filter. It’s an eight-step filtering process that is more thorough at removing contaminants than a Residential filter (Ruhf is insulted at the very comparison) and even better than home filtration systems to make water “soft.” My dad used to brag to anyone who dared enter our house about our “reverse osmosis” system from Culligan that got it down to 6 ppm — parts per million.
Ruhf wouldn’t specify how many ppm their filtered tap water is other than to say, “Our PPM is better than your dad’s. It’s by far less than 6 ppm.”
Their intentions are a little more noble than “Hey, buddy, wanna buy some tap water?”
“We have an increasing level of contamination nationally and internationally and it grew out of concern for what I was drinking,” Ruhf said, adding that they were inspired by the water stores in California and wanted to bring a variation on that idea to New York.
Read the full Article from cnbc.com
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